CLIENT

Viaduct

SERVICES

UX/UI Design

Design Systems

Prototyping

Testing

Research

AI-Driven UX

TOOLS

Figma

Claude

UX Pilot

UX Tweak

OVERVIEW

A redesign of Viaduct Generation’s digital experience, focused on clearly communicating its full-funnel growth services and AI-driven approach. The project explored how complex marketing capabilities could be presented through a clearer, more intuitive user journey, while strengthening Viaduct’s position as a strategic growth partner. The resulting experience connects the agency’s expertise with the commercial outcomes that matter most to its clients.

PROBLEM

Making a complex range of services clear, accessible, and valuable to prospective clients.

Viaduct’s growing range of services and expertise created a challenge around clarity and communication. The existing digital experience needed to make complex offerings easier to understand while clearly differentiating Viaduct from traditional marketing agencies. Prospective clients needed a straightforward way to navigate services, understand Viaduct’s approach, and recognise the value of its AI-driven, commercially focused model without being overwhelmed by technical language or too much information.

SOLUTION

A clearer digital experience connecting Viaduct’s expertise, services, and AI-driven approach to measurable business outcomes.

The redesigned experience creates a clearer and more intuitive way to explore Viaduct’s services, expertise, and approach. A simplified information architecture helps users quickly understand what Viaduct offers, while focused content and visual hierarchy communicate complex capabilities without unnecessary friction. The design brings together strategy, technology, and commercial outcomes, creating a more cohesive brand experience that positions Viaduct as a modern, AI-enabled growth partner.

SCOPE OF WORK

Creating a cohesive, scalable digital experience across strategy, structure, interaction, and visual design.

The scope covered the end-to-end UX and UI design of Viaduct’s digital experience. This included information architecture, user journeys, content structure, wireframing, responsive interface design, visual direction, and interactive components. The work focused on creating a cohesive experience across key service areas while ensuring the website clearly communicated Viaduct’s positioning, expertise, and AI-driven approach. The final designs balanced usability, scalability, brand consistency, and commercial goals.

Strategy & Research

Defined user needs, business objectives, and key opportunities through research and strategic analysis, establishing a clear foundation for the website’s structure, content, and overall experience.

UX UI Design

Designed intuitive user journeys, wireframes, and high-fidelity interfaces that simplify complex services while creating a cohesive, engaging experience across desktop and responsive breakpoints.

Design System

Established a scalable design system with reusable components, consistent typography, spacing, and interaction patterns to create visual consistency and support efficient future development.

Accessiblity

Considered accessibility throughout the design process, focusing on clear hierarchy, readable typography, sufficient contrast, intuitive interactions, and inclusive experiences across different users and devices.

RESULTS & IMPACT

Creating a clearer, more cohesive experience that strengthens Viaduct’s positioning and connects services with meaningful commercial outcomes.

The redesigned experience created a clearer, more cohesive platform for presenting Viaduct’s services, expertise, and value proposition. A more intuitive structure helped simplify complex offerings, while the refined visual language strengthened the brand’s modern, technology-led positioning. Consistent components and responsive patterns also established a scalable foundation for future growth. Together, these improvements created a more accessible and engaging experience that better connects Viaduct’s capabilities with the needs and commercial goals of prospective clients.

Viaduct Search and discovery consultants web app

AI-Driven UX

UX/ UI Design

Design System

UX Research

CLIENT

Viaduct

SERVICES

UX/UI Design

Design Systems

Prototyping

Testing

Research

AI-Driven UX

TOOLS

Figma

Claude

UX Pilot

UX Tweak

OVERVIEW

PROBLEM

Making a complex range of services clear, accessible, and valuable to prospective clients.

SOLUTION

A clearer digital experience connecting Viaduct’s expertise, services, and AI-driven approach to measurable business outcomes.

SCOPE OF WORK

Creating a cohesive, scalable digital experience across strategy, structure, interaction, and visual design.

Strategy & Research

UX UI Design

Design System

Accessiblity

RESULTS & IMPACT

Creating a clearer, more cohesive experience that strengthens Viaduct’s positioning and connects services with meaningful commercial outcomes.